I worked with Tenor on several key features directed at user growth and engagement, helping amass over 350M MAUs and 12B monthly searches until March 2018, when Google acquired Tenor to grow their network of products.

Product Design work included a nested navigation system within the iOS keyboard, personalized user captions for GIF sharing, and a multi-object tagging system for user uploads on the web.

Tenor's wedge in the GIF messaging market is GIF Keyboard, an iOS keyboard extension installed by millions of users to replace Apple's native keyboard with a custom experience.

Designing a great experience in 1/3 of the space is no small feat (just a small canvas), but removes a lot of friction by allowing users to find and share GIFs directly in the iMessage experience.

By designing a horizontal tokenized filtering system within the iOS Keyboard, we managed an intuitive and effective design that allowed nested layers of navigation.

Captioning GIFs helps users express themselves more personally, but the current Caption experience had a worrisome bounce rate of 33%. By re-designing the experience with simplified, intuitive controls, we were able decrease bounce rates to less than 5%. Captioning overall grew among new and repeat users as our most-adopted customization feature

At the time, content creators were uploading multiple GIFs with one set of tags, or performing multiple upload sessions, but not both. As we approached multi-object tagging, we uncovered a few high-leverage functions that made upload sessions much more effective.

You can use Tenor’s revamped Uploader today.