I helped Create!t design, plan and build a first-in-class Content Marketing engine used by consumer brands like Nike and Redbull. The team approached me after launching their initial product and struggling to find traction in a crowded market of marketing solutions providers.
Role Consulting Product Lead
Team Product, Founding Team
Date 2014
Story Design
To maximize effectiveness and minimize cognitive overhead, we decided to focus our content output on the largest "ad unit" on the most trafficked property on the Internet: Link Share Stories on Facebook’s Newsfeed. I say "ad unit" because these are visually rich, clickable pieces of real estate in Facebook’s Newsfeed.
Technical Design
To support this new vision, we designed a custom API suite to connect the ingested content with the Facebook pages of the brands using our platform. Our focus on the Link Share Page Post allowed us to isolate 4 tasks to solve for scheduling, publishing, and page post insights. A set of API calls was designed to automate these tasks for every brand's Facebook page.
Functional Design
Starting with rough sketches, we can play with various arrangements of necessary elements, focusing on content selection, curation, scheduling and performance data.
