Product Designer and t-shaped generalist across Marketing and Product Management. I’ve helped build and scale software products for industry leaders and ambitious startups. through an intimate understanding of how Design moves Business. Available for special projects.
Principal Product Design Lead @ OhmConnect ‘18-’22
Helping build the world’s largest virtual power plant through product design leadership, process and execution.
Product Design Consultant @ Freelance ‘13-’18
Helping software cos engage, scale and exit with tailored product design strategy and execution services.
Partner Innovation Manager @ Facebook (Meta) ‘08-'13
Helping design, test, launch and grow new advertising products for millions of customers and billions of revenue.
Growth Marketing Consultant @ Freelance ‘06-'08
Helping SMBs build their digital brand presence and managing performance advertising campaigns.
Some assets omitted by NDA. Please reach out to discuss design process in depth.
A few of my favorite things
OOUX is like a relational database for your product system. Viewing products through a lens of object relationships forces definition and bias, making execution decisions more obvious. I think of it as a map to execute more confidently throughout the product lifecycle.
Design Systems are more like lane assist than autopilot. You’re the driver deciding where to go and when, while all the tedious problems are solved by the system. Created a shared language and visual consistency helps manage design at scale by reducing redundancies.
“Prototypes win arguments” and they’re my favored artifacts for high-fidelity design validation. Rendering lifelike products before implementation can be a huge resource advantage and also offer a stronger bridge between product design and engineering. I’ve been an early adopter of tooling in this space and rely heavily on prototyping to shorten feedback loops in the product design process.
There’s nothing quite like real-world feedback. Whether soliciting testers on the street or constructing refined studies, I look to validate externally to test assumption and refine understanding of the customer value and experience I’m helping create.