Led a comprehensive redesign of the user experience, resulting in 30% increase in user retention, 50% decrease in user complaints and significant business growth. Owned the conceptual design, user testing, prototyping and high-fidelity design across mobile and web products.
Role Lead Product Designer
Team Product, Design, Engineering
Date 2022
Contextual interface
We conceived a new visual design language from first principles to bring energy efficiency to life for our customers. Testing and iteration allowed us to validate its effectiveness for the business, improving user retention by over 30% and reducing customer complaints over 50%.
Approachable iconography
Custom iconography representing in-home appliances and smart devices connects the online experience with the offline world. A fun, minimalistic style makes complex integrations feel fun and accessible.
Streamlined signup flow
A one-week design sprint helped lift conversion rates over 10% at minimal cost. We limited each screen to one field (reducing cognitive overhead) and pre-invoked the appropriate input elements at each step (reducing number of taps). Wireframes and prototypes helped validate efficacy and costs prior to implementation.
/w=3840,quality=90,fit=scale-down)
Progressive onboarding
Product teams get one chance to onboard every user. Rather than spend precious moments on multiple topics, we hit one concept with extreme clarity and invest in progressive education throughout the experience. We limited onboarding bounce rates to less than 1% and motivated users to invest additional attention into subsequent moments of their first session.
.gif?w=388.7421875)
Continuous discovery
A continuous approach to customer development included new and novel concepts in customers interviews and usability studies. Once validated, these features, experiences and stories can make their way into user-facing products.
Consistent experience
3rd-party integrations central the smart home experience bring a host of design challenges. Thoughtful affordances were made to design a consistent experience capable of integrating reliably with many different APIs, each with its own data constraints.
Catalyzed partnerships
High-fidelity conceptual mockups helped nurture opportunities for partners to integrate our technology into their proprietary experiences, such as SunPower and LG who both completed such integrations.
Systematic architecture
Information architecture and high-level user flows evolved through an iterative process informed by existing features and incorporating new ones into a global model that ties them together.
