I worked with Tenor to accelerate growth by leading design on several key features, including a new mobile navigation system, content creation tools for users, and a new home for brands on the platform. In 2018, Google acquired Tenor after amassing over 350M MAUs and 12B monthly searches.
Role Lead Product Designer
Team Product, Design, Engineering
Date 2021
Token-based navigation
By designing a horizontal tokenized filtering system within the iOS Keyboard, we managed an intuitive and effective design that allowed nested layers of navigation.. Designing a great experience in 1/3 of the space is no small feat (just a small canvas), but removes a lot of friction by allowing users to find and share GIFs directly in the iMessage experience.
By designing a horizontal tokenized filtering system within the iOS Keyboard, we managed an intuitive and effective design that allowed nested layers of navigation.
Personalized captions
Captioning GIFs helps users express themselves more personally, but the current Caption experience had a worrisome bounce rate of 33%. By re-designing the experience with simplified, intuitive controls, we were able decrease bounce rates to less than 5%. Captioning overall grew among new and repeat users as our most-adopted customization feature
Multi-object tagging
At the time, content creators were uploading multiple GIFs with one set of tags, or performing multiple upload sessions, but not both. As we approached multi-object tagging, we uncovered a few high-leverage functions that made upload sessions much more effective.
- 'Add-to-All' function directly in the UI to easily capture shared tags across all GIFs in the upload set
- Autocomplete suggestions utilizing NLP and Tenor's database allow faster and more accurate tags
- Tag quality improved search results for the 350M users searching for sharing GIFs via Tenor
You can use Tenor’s revamped Uploader today.
